Custom Aluminium

Website | SEO | Paid Ads | Social Media | Outbound Email

How we helped Custom Aluminium increase their enquiries by 100% through targeted SEO.

The Situation

Custom Aluminium, one of Australia’s leading providers of high quality aluminium products, was facing a significant challenge in generating sufficient online enquiries to sustain and grow their business. Despite having an existing website and a wide range of
products, their online visibility was limited, resulting in low organic search traffic and a stagnating number of inquiries. Recognizing the need to improve their digital presence to take their growth to the next level, Custom Aluminium sought the assistance of Spark.

The Approach

To address Custom Aluminium’s challenge and boost their online visibility, we developed a comprehensive approach that focused on targeted SEO strategies. We began by conducting a thorough analysis of their website, identifying areas for improvement and uncovering valuable keywords and phrases relevant to their

industry. We collaborated closely with Custom Aluminium to gain a deep understanding of their target audience, business goals, and unique selling propositions.

Based on this research, we implemented a multi-faceted SEO strategy that included:

On-Page Optimization:

We optimized Custom Aluminium’s website structure, meta tags, headings, and content to align with relevant keywords and improve search engine crawlability. This ensured that search engines could easily understand and index their website’s pages.

Content Strategy:
We developed a content plan to create informative and engaging articles, blog posts, and product descriptions that showcased Custom Aluminium’s expertise and addressed their customers’ pain points. By incorporating carefully selected keywords into the content, we aimed to improve their website’s visibility in organic search results.

Link Building:
We executed a targeted link building campaign, reaching out to relevant industry publications, bloggers, and websites to secure high-quality backlinks. These backlinks not only drove referral traffic but also improved Custom Aluminium’s website’s authority in the eyes of search engines, leading to higher rankings.s

The Outcome

The results of our targeted SEO efforts for Custom Aluminium were remarkable. Within six months of implementing our strategies, Custom Aluminium witnessed a 100% increase in online enquiries, surpassing their initial expectations. Their website’s organic search visibility significantly improved, allowing them to reach a broader audience and attract more potential customers.

Key outcomes of our engagement with Custom Aluminium include:

Increased Organic Traffic: Through effective keyword targeting, on-page optimization, and content strategy, Custom Aluminium experienced a substantial rise in organic search traffic. Their website began appearing higher in search engine results pages (SERPs), leading to greater visibility and increased organic traffic.

Enhanced Online Presence: Our link building efforts helped Custom Aluminium establish connections with authoritative websites in their industry. This not only boosted their website’s credibility but also expanded their online reach and brand visibility.

Higher Conversion Rate: By targeting relevant keywords and creating compelling content, we helped Custom Aluminium attract more qualified leads. The improved organic traffic and optimised website structure led to a higher conversion rate, translating into a significant increase in online enquiries.

The Conclusion

Our targeted SEO approach successfully transformed Custom Aluminium’s online presence and helped them achieve exceptional results. By focusing on strategic optimization, content creation, and link building, we propelled their website’s visibility, resulting in a remarkable 100% increase in enquiries. Custom Aluminium’s partnership with has undoubtedly paved the way for continued growth and success in the digital landscape. 


See how we have helped some of our clients


“Spark were able to build an all encompassing foundation for our business that's helping us get to the next stage of scale"

Terry King | EPT

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"Spark's on demand design services, are reliable and always high quality."

Rob Tenue | Shadforth

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