If you’ve noticed some volatility in your search rankings over the past few months, you’re not alone. The March 2024 Core Update has caused a stir across the SEO world—and for good reason. This Google algorithm update doesn’t just tweak a few knobs; it significantly redefines how content quality and site integrity are evaluated.
A well-designed, fast, and locally optimised website isn’t just a nice-to-have—it’s essential for small businesses in Perth. With over 34 million mobile connections active in Australia, equating to 128% of the population, and iOS holding a 55.14% market share in the country, your customers are browsing on their phones more than ever. If your site isn’t mobile-friendly and lightning-fast, you’re likely losing potential leads to competitors who are.
Local SEO is more important than ever for Western Australian businesses, particularly those in Perth. With the state’s geographic isolation, unique local search habits, and a population that relies heavily on mobile devices, businesses must focus on local SEO to remain visible and competitive. This guide will show you exactly what works for local SEO in Perth right now.