Google’s Core Algorithm Updates: What You Need to Know to Protect Your SEO Strategy
Search engine optimisation (SEO) is a dynamic field, with Google constantly evolving its algorithms to enhance search results. Over the past 12 months, Google’s core algorithm updates have caused significant shifts in website rankings, leaving many website owners and Search Engine Optimisation service professionals scrambling to adapt. Understanding these changes is crucial to protecting your broader and local SEO services or strategy and maintaining your website’s visibility.