The past few years have already tested Perth businesses trying to keep pace with changing customer behaviour, rising costs, and shifting technology. The year 2026 will raise expectations again. AI is being built into every major platform, privacy expectations are tightening, and local competitors are lifting their game across search, social, and paid media.
Marketing for growth is about answering one simple question: “Does this actually move the business forward?” Visibility, on the other hand, mostly answers: “Did anyone see us?” Both have a place, but they are not the same thing. Treating growth marketing the same as strategic marketing as if they are, is how budgets get burned with very little to show for it.
Perth’s digital landscape moved fast in 2025. AI content tools matured, privacy rules tightened, local SEO kept shifting, and paid media costs went up across most sectors. Businesses that grew didn’t just spend more on their Perth marketing strategy. They tightened their data, focused on creative that converts, and rebuilt funnels to suit how people in Western Australia research and buy.
Launching a startup in Perth is exciting and unforgiving. Teams are lean, budgets are tight, and the distance from the east coast means you have to be smarter about how you reach customers. That is exactly where growth marketing shines.
If you feel like you are spending more on marketing than you should, you are not alone. Many businesses throw money at ads, sporadic campaigns, or the latest platform and still struggle to see steady results. The fix is not another quick tactic.
Growth marketing has evolved into one of the most effective ways for businesses to generate demand, convert prospects, and build long-term customer relationships. Unlike traditional marketing, which often focuses on brand awareness or a single part of the buyer’s journey, a growth-focused marketing approach looks at the entire funnel.
Stay up to date with our thinking & insights
Spark acknowledges and respects Aboriginal and Torres Strait Islanders as the traditional owners of this land. We pay our respects to Elders past, present and emerging.
