Growth marketing has evolved into one of the most effective ways for businesses to generate demand, convert prospects, and build long-term customer relationships. Unlike traditional marketing, which often focuses on brand awareness or a single part of the buyer’s journey, a growth-focused marketing approach looks at the entire funnel. Â
A customer’s decision to buy from you rarely happens in a single moment. It’s a process made up of multiple interactions, impressions, and decisions. Knowing how that journey unfolds and where your business fits into it can be the difference between sporadic sales and consistent conversions.
The rules of digital visibility are changing fast. Traditional SEO alone no longer cuts it. With AI-powered search features like Google’s Gemini and AI Overviews becoming more prominent, businesses in Australia need websites that aren’t just search-friendly—they need to be AI-ready.Â
The digital search landscape is undergoing a seismic shift. Traditional search engine optimisation (SEO) strategies—still essential—are now sharing the stage with a new player: Generative Engine Optimisation (GEO). This evolution, fuelled by AI tools like Google’s AI Overviews and Gemini, is changing how businesses appear (or disappear) in search results.
As Google continues to fine-tune its algorithms in 2025, web developers and SEO professionals alike are under increasing pressure to deliver fast, accessible, and well-structured websites. If your site isn’t ticking the right boxes from a performance and technical website health perspective, chances are you’re already falling behind.Â
If you’ve noticed some volatility in your search rankings over the past few months, you’re not alone. The March 2024 Core Update has caused a stir across the SEO world—and for good reason. This Google algorithm update doesn’t just tweak a few knobs; it significantly redefines how content quality and site integrity are evaluated.
Stay up to date with our thinking & insights
Spark acknowledges and respects Aboriginal and Torres Strait Islanders as the traditional owners of this land. We pay our respects to Elders past, present and emerging.
