Author : Melvin Wong

  • January 23, 2025

Top 5 Enterprise SEO and AI Trends to Watch in 2025

In 2025, the fusion of Search Engine Optimisation (SEO) and Artificial Intelligence (AI) is transforming how enterprises boost their online visibility and user experience. From smarter search algorithms to AI-powered content strategies, businesses are leveraging advanced technologies to stay competitive in the digital landscape.

  • December 10, 2024

Building a Culture Where Everybody Sells: Creating a Unified, Sales-Driven Organisation

Sales can no longer be the sole responsibility of the sales team. To drive sustained growth and stay ahead, organisations need to foster a culture where everyone—from customer service and product development to marketing and operations—actively contributes to the sales process. Building a culture where “everybody sells” means creating an environment where all team members are aligned with the company’s growth objectives, empowered to represent the brand, and motivated to identify and seize opportunities to add value for customers.

  • December 5, 2024

Crossing the Chasm: Relevance in Today’s Market and Strategies for Application

Geoffrey Moore’s seminal work, Crossing the Chasm, has long been a cornerstone in the fields of technology marketing and product management. First published in 1991, the book outlines the challenges that technology companies face when transitioning from early adopters to the mainstream market—a crucial juncture often referred to as the “chasm.” As we navigate an ever-evolving business landscape, one must ask: Is Moore’s framework still applicable today, and how can businesses leverage it to achieve growth?

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