Scale Your Business Faster: 10 Game-Changing Marketing Automation Tools for 2025

In 2025, growing your business isn’t just about working harder—it’s about working smarter. That’s where marketing automation comes in. With the rise of AI, hyper-personalisation, and seamless integration across platforms, marketing automation tools are helping businesses streamline workflows, improve customer engagement, and ultimately drive revenue growth. Whether you’re a solo operator or scaling up a mid-sized enterprise, these tools can make a real difference. 

Below, we’ve rounded up 10 of the best marketing automation tools that are making waves in 2025. Each one offers distinct features suited to various needs, budgets, and business sizes. Let’s dive in.

1. HubSpot Marketing Hub

Overview: HubSpot is a heavyweight in the world of marketing automation tools. Known for its robust CRM and marketing features, it’s a one-stop platform for inbound marketing, sales, and customer service. 

Key Features: 

• Email marketing 

• Lead scoring and segmentation 

• Marketing workflows 

• Landing pages and forms 

• CRM integration 

Ideal For: Mid-sized to large businesses that need a full-suite solution. 

Why It Stands Out in 2025: HubSpot continues to lead the pack with AI-powered personalisation and smart content delivery. 

Pricing: Starts at approx. AUD $30/month (Starter); AUD $1,500/month (Professional); AUD $4,500/month (Enterprise). Some plans require onboarding fees.

2. ActiveCampaign

Overview: ActiveCampaign is a favourite among SMEs for its powerful automation and CRM tools, combined with excellent email marketing capabilities. 

Key Features: 

• Visual workflow builder 

• Predictive sending 

• Lead scoring 

• SMS marketing 

• Sales CRM 

Ideal For: Small to mid-sized businesses looking for flexibility. 

Why It Stands Out in 2025: Advanced automation features are now easier to use thanks to an overhauled UI. 

Pricing: Starts at approx. AUD $29/month. No free plan, but includes a 14-day free trial.

3. Klaviyo

Overview: Klaviyo is the go-to tool for eCommerce businesses looking to maximise customer data and drive conversions through automation. 

Key Features: 

• Behaviour-based email triggers 

• Advanced segmentation 

• SMS & push notifications 

• eCommerce integrations (Shopify, WooCommerce) 

Ideal For: eCommerce businesses and online retailers. 

Why It Stands Out in 2025: New predictive analytics tools allow even more refined personalisation. 

Pricing: Starts at approx. AUD $30/month for 251–500 contacts. Includes 150 free SMS/MMS credits and unlimited push notifications.

4. MailerLite

Overview: A lightweight yet powerful email marketing platform perfect for startups and freelancers. 

Key Features: 

• Drag-and-drop email editor 

• Automation workflows 

• Landing pages and pop-ups 

• Email A/B testing 

Ideal For: Startups, freelancers, and bloggers. 

Why It Stands Out in 2025: Offers advanced features at a budget-friendly price, with great UI. 

Pricing: Starts at approx. AUD $15/month for up to 500 contacts.

5. Drip

Overview: Built with eCommerce in mind, Drip offers tools that help online stores build relationships and drive repeat sales. 

Key Features: 

• Multi-channel marketing (email, SMS, web) 

• Visual workflow builder 

• Behaviour tracking 

• Customised product recommendations 

Ideal For: Direct-to-consumer brands and online stores. 

Why It Stands Out in 2025: Focuses heavily on customer lifecycle marketing and now includes new AI segmentation features. 

Pricing: Starts at approx. AUD $60/month for up to 2,500 contacts.

6. GetResponse

Overview: GetResponse is a versatile platform that balances automation, email marketing, and landing page creation with newer AI tools. 

Key Features: 

• AI email generator 

• SMS marketing 

• Sales funnels 

• Webinars 

Ideal For: Businesses needing all-in-one digital marketing tools. 

Why It Stands Out in 2025: Improved AI content features and built-in webinar support. 

Pricing: Starts at approx. AUD $20/month for up to 1,000 subscribers.

7. Brevo (formerly Sendinblue)

Overview: Brevo is known for affordable automation and multi-channel outreach, ideal for budget-conscious businesses. 

Key Features: 

• Email & SMS campaigns 

• WhatsApp marketing 

• Marketing automation 

• Transactional emails 

Ideal For: SMEs and non-profits looking for a low-cost entry to automation. 

Why It Stands Out in 2025: Its free plan and WhatsApp integration give it an edge in customer outreach. 

Pricing: Free plan available with 300 emails/day. Paid plans start at approx. AUD $27/month.

8. Keap (formerly Infusionsoft)

Overview: Keap combines CRM, automation, and payments in one platform, making it ideal for service-based businesses. 

Key Features: 

• CRM 

• Email and text automation 

• Appointment scheduling 

• Invoicing and payments 

Ideal For: Coaches, consultants, and service businesses. 

Why It Stands Out in 2025: Enhanced calendar and payment automation features. 

Pricing: Starts at approx. AUD $380/month.

9. Omnisend

Overview: Omnisend is built for eCommerce and shines when it comes to combining email, SMS, and push into a cohesive strategy. 

Key Features: 

• Automation workflows 

• Product recommendations 

• Push notifications 

• Multi-channel campaigns 

Ideal For: eCommerce brands seeking omnichannel marketing. 

Why It Stands Out in 2025: Improved product review management and advanced cross-channel workflows. 

Pricing: Starts at approx. AUD $25/month.

10. Moosend

Overview: Moosend is a solid email marketing automation platform with enough features to suit SMEs and freelancers. 

Key Features: 

• Customisable automation workflows 

• Landing pages 

• Real-time analytics 

• A/B testing 

Ideal For: Freelancers and SMEs who need solid automation at a lower price. 

Why It Stands Out in 2025: Clean, intuitive interface and good value for money. 

Pricing: 30-day free trial available. Paid plans start at approx. AUD $14/month. 

Benefits of Using Marketing Automation Tools 

• Time-Saving: Automate repetitive tasks like emails, follow-ups, and customer segmentation. 

• Improved Customer Experience: Deliver personalised messages at the right time. 

• Higher ROI: Better targeting leads to higher engagement and conversions. 

• Scalability: Easily grow your marketing without needing a bigger team. 

Whether you’re using one or combining a few, these marketing automation tools in 2025 give you the power to scale without burnout. 

Final Thoughts: Which Tool is Right for You? 

If you’re running an eCommerce store, Klaviyo, Drip, or Omnisend are excellent picks. Service-based businesses might prefer Keap or ActiveCampaign, while startups and budget-conscious marketers should check out MailerLite, Moosend, or Brevo. 

The key is to align the tool with your business goals, existing tech stack, and growth plans. 

Ready to work smarter, not harder? Start by testing a few of these tools—most offer free trials. Explore what suits your business needs best and begin your journey to smarter, faster growth today. 

This blog post includes pricing estimates in AUD based on recent data. Always check each platform’s website for the most up-to-date pricing.